Fee Download Management Information Systems, by James A. O'Brien, George M. Marakas
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Management Information Systems, by James A. O'Brien, George M. Marakas
Fee Download Management Information Systems, by James A. O'Brien, George M. Marakas
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This is the benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.), taught from a managerial perspective. O'Brien defines technology, and then explains how companies use the technology to improve performance. Real-world cases finalize the explanation.
- Sales Rank: #4595090 in Books
- Published on: 2005-03-01
- Original language: English
- Number of items: 1
- Dimensions: 11.18" h x .83" w x 8.70" l,
- Binding: Paperback
- 672 pages
About the Author
Jim is affiliated with NAU, but no longer actively teaching there
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By melissa gonzales
It was the book I needed and was in perfect condition!!
0 of 0 people found the following review helpful.
Three Stars
By Mani S Gounder
ok
3 of 3 people found the following review helpful.
A MUST for Aspiring CEOs, CFOs and CTOs
By Let's Compare Options Preptorial
This outstanding 712 page text is the "go to" standard not only for introductory Information Management, but management in general. It is also very well written and completely appropriate for self study-- it also is not so "thick" with technology that you need a prof beside you to profit from studying it and interpret the many quality tables and examples.
All aspects of management today-- from real time transactions to long term project management and research-- are data mining intensive. Look at Amazon. Prime members can now choose the option "get it next day to zip code 12345." This is real time data mining for CRM, order and sales management-- driven by algorithms and adjusting scoring models based on your zip code, integrated with their shipping facility locations! An MBA without a deep BOK on IT is sunk.
I'm the CTO of a data intensive association (IABOK dot org) that organizes bodies of knowledge (BOKs) for IT, Engineering, ISO, IEEE, Math, technology, Data warehouses, libraries, etc. Today's body of knowledge in business management isn't just linear programming with spreadsheets and risk models, it also is knowing how enterprise IT integrates document management, Sarbanes Oxley, data mining, machine learning, networks, data warehousing, decision support, and future systems analysis and design. This is about leveraging IT assets to WIN in quality, service and price. These authors are at the leading edge of these fields, and their websites and personal attention make this text more than up to date on the latest theories AND applications of IT as applied to day to day PRACTICAL management.
Frankly, if you're in or going into management today, you're going into systems, no way of getting around it. Even if you're not taking a class in this topic, this text will quickly get you up to speed on best practices. So, should you skim, read, study or reference this? It depends on your needs. If you're already in IT, you'll probably skim and reference. If you're a great manager but not up to speed in today's top systems uses for management, read and study. The examples are clear and relevant. Sure, they are about managing systems, but apply to all management today because leveraging data is what management is about, whether you're monitoring and updating info to manage emergency medicine, terror networks, a football game, jet flying, CRM, video game programming teams or a manufacturing plant. Every function today uses scoring model algorithms and adjusts them with feedback monitoring, often in real time.
One reviewer says this text will put you to sleep. If so, I hope your plane has auto land. Oh, and try buying it in near new condition from a "fulfilled by Amazon" vendor-- take advantage of Amazon's own IT and data mining! You'll see quality, service and price at work, in real time. Note: this reviewer has nothing to do with Amazon or the authors of this title.
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