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Intended for the introductory communication concepts course, this text focuses on the principles and contexts of communication studies. The award-winning authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. Their exposition is seasoned with intriguing case studies and stimulating examples drawn from contemporary life. In addition, Tubbs and Moss show a true sensitivity to diversity - a reflection of their professional interests in gender and cultural issues.

• Sales Rank: #13188028 in Books
• Published on: 2007-10-26
• Original language: English
• Dimensions: 8.98" h x .87" w x 6.97" l,
• Binding: Paperback
• 556 pages

About the Author
Dr. Stewart "Stu" Tubbs is the Darrell H. Cooper Professor of Leadership and is the former Dean of the College of Business at Eastern Michigan University. He received his doctorate from the University of Kansas, his Masters and Bachelors degrees are from Bowling Green State University. He has completed postdoctoral study at Harvard Business School and at Stanford Graduate School of Business. Dr. Tubbs has consulted for numerous corporations and has won three awards for his outstanding teaching. In 1994 he received the Outstanding Leadership Award in London, England from the Academy of Business Administration. He is the author of A Systems Approach to Small Group Interaction (7th ed.), 2001 and co-author with Sylvia Moss of Human Communication (8th ed.), 2000, both published by McGraw-Hill. He also is the author of a monthly newspaper column entitled "Insights."

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1 of 1 people found the following review helpful.
A Good Book With EVERYTHING in It!
By B. Williams
This book is awesome in the sense that it has every aspect of communication(s) that any one can think of! It spans the basics of communication 101, to interpersonal, intrapersonal, COMMUNICAITON THEORY (which is a monster in its own), and GROUP COMMUNICATION (another monster).

The interesting thing is that it is not too much or too little information. There is a bit of everything in every chapter. There are theories and theorists for every chapter and subject, but just not IN TOTAL DETAIL as it would be if you were to take Communication Theory. The text is in common man's terms, so it's easier to grasp.

This may be required text for many, but it's still great to keep after the course is completed, and it's great to just have (if you're one who does not have to take a communication class). It almost (but not quite) eliminates the need for other communication books!

*ENJOY*

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• Sales Rank: #14916479 in Books
• Published on: 1987
• Format: International Edition
• Original language: English
• Number of items: 1
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• Sales Rank: #16973778 in Books
• Published on: 1993-01-01
• Binding: Paperback
• 432 pages

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• Sales Rank: #5433749 in Books
• Published on: 2010
• Original language: English
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• Sales Rank: #5315434 in Books
• Published on: 1996-08-01
• Binding: Hardcover
• 352 pages

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As the television engineering field is rocked by digital technologies and FCC mandates, this handbook has been revised and updated. It features 70 per cent new material, including a section on digital television, and comes with a CD-ROM containing standards, archived texts and software.

• Sales Rank: #1882656 in Books
• Published on: 2000-02-29
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 7.75" w x 2.75" l,
• Binding: Hardcover
• 1320 pages

From the Back Cover
Whether in the area of computer systems, imaging, display, or compression schemes, the current technical landscape of television is a very different place than it was a few years ago. What better way to navigate this new frontier than with the landmark guide long-trusted by success-minded engineers and technicians: the Standard Handbook of Video and Television Engineering.

If you're involved in the design, production, installation, operation, and maintenance of video centers and broadcast stations, you'll find that no other source covers such a broad range of video and television technology - with an emphasis on practical applications - than the Handbook. Updated for the first time in a decade, this standard-setting reference brings you completely up to speed with:

* Digital technology for production, transport, and storage of video and audio signals

* Digital video effects

* Technical details of the DTV system

* Cable and satellite home distribution systems

* Compression technologies for audio and video

* New vacuum-tube and solid-state based transmission systems

* Video disc recording and reproduction

* Electronic editing

* And much more

Covering everything from the basic principles and formulae to the latest FCC mandates, the Handbook includes more than 150 topically organized articles - written by the foremost experts - that fall under 20 major sections. What's more, the accompanying CD includes a compendium of standards, links to organizations and companies of interest, archived technical material, and high-resolution test images.

Looking for a leading-edge resource that defines today's electronics discipline as applied to video? One that takes the current wisdom from the many fields of television technology, and pulls it all together in one commanding, ready-to-use volume? Standard Handbook of Video and Television Engineering, Third Edition is all this - and more.

About the Author
Jerry Whitaker is Technical Director of the Advanced Television Systems Committee (ATSC), Washington, D.C. He was previously President of Technical Press, a consulting company based in the San Jose, CA area. Mr. Whitaker has been involved in various aspects of the electronics industry for over 25 years, with specialization in communications. Current book titles include the following:
* Editor-in-Chief, Standard Handbook of Audio and Radio Engineering, 2nd Ed., McGraw-Hill, 2001
* DTV Handbook, 3rd Ed., McGraw-Hill, 2000
* Editor, Television Receivers, McGraw-Hill, 2001
* Editor, Audio and Video Professional's Field Manual, McGraw-Hill, 2002
* Editor, Master Handbook of Video Production, McGraw-Hill, 2002
* Editor, Master Handbook of Audio Production, McGraw-Hill, 2002
* Editor, Audio/Video Protocol Handbook, McGraw-Hill, 2001

Mr. Whitaker has lectured extensively on the topic of electronic systems design, installation, and maintenance. He is the former editorial director and associate publisher of Broadcast Engineering and Video Systems magazines, and a former radio station chief engineer and television news producer.

Mr. Whitaker is a Fellow of the Society of Broadcast Engineers and an SBE-certified professional broadcast engineer. He is also a fellow of the Society of Motion Picture and Television Engineers, and a member of the Institute of Electrical and Electronics Engineers.

K. Blair Benson (deceased) was an engineering consultant and one of the world's most renowned television engineers. Beginning his career as an electrical engineer with General Electric, he joined the Columbia Broadcasting System Television Network as a senior project engineer. From 1961 through 1966 he was responsible for the engineering design and installation of the CBS Television Network New York Broadcast Center, a project that introduced many new techniques and equipment designs to broadcasting. He advanced to become vice president of technical development of the CBS Electronics Video Recording Division. He later worked for Goldmark Communications Corporation as vice president of engineering and technical operations.

A senior member of the Institute of Electrical and Electronics Engineers and a fellow of the Society of Motion Picture and Television Engineers, he served on numerous engineering committees for both societies and for various terms as SMPTE Governor, television affairs vice president, and editorial vice president. He wrote more than 40 scientific and technical papers on various aspects of television technology. In addition, he was editor of four McGraw-Hill handbooks: the original edition of this Television Engineering Handbook, the Audio Engineering Handbook, the Television and Audio Handbook for Engineers and Technicians, and HDTV: Advanced Television for the 1990s.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Good Reference Book
By EdwardR
I found this book to be very heavy on scientific graphs and formulas. I think this type of information would be more appropriate for electrical engineers or engineering students than for television/video maintenance technicians. That being said, I did find some content useful as a study guide for the Society of Broadcast Engineers (SBE) exam for Certified Broadcast Television Engineer. I used this book as one of my references and did pass the test. I plan to keep it on my shelf as one of my reference texts.

0 of 0 people found the following review helpful.
Must Have
By G-Rock
This is a must have for passing the SBE exams, and a great general reference.

0 of 0 people found the following review helpful.
Five Stars
By DJ
Very thorough, detailed, informative

See all 4 customer reviews...

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Book by Gujarati, Damodar N.

• Sales Rank: #6675018 in Books
• Brand: Brand: Mcgraw-Hill College
• Published on: 1995-12
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 8.50" w x 1.00" l,
• Binding: Paperback
• 274 pages

Features

• Used Book in Good Condition

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