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Seven Secrets of Influence, by Elaina Zuker
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In today's corporate world, organizations are constantly being reshaped. Managers need new skills to gain interdepartmental support. Here Zuker instructs listeners on how to analyze styles of influence to sharpen their competitive edge.
- Sales Rank: #3921128 in Books
- Published on: 1991-08-01
- Original language: English
- Dimensions: 7.25" h x 4.75" w x .75" l,
- Binding: Audio Cassette
Review
"The Seven Secrets of Influence is not just a textbook about an interesting and relevant topic; it's a workbook that mixes content with activities, exercises, and methods of feedback to find out what influences people, how you influence others, and how you could influence others differently and more effectively." -- St. Louis Commerce, 08/94
About the Author
Elaina Zuker is a seasoned businesswoman, educator, author and consultant to major corporations in the U.S. and internationally.
Her latest book, "The Seven Secrets of Influence" has been translated into four languages and was the Main Selection for the Business Week Book Club. Ms. Zuker conducts seminars on Influence, Leadership, Productivity and Change. Her consulting clients have included Avon Products, American Express, Bankers Trust, MCI, Ogilvy & Mather, Sheraton Corporation.
She has served on the faculties of Montclair State College, Mercy College, Pace University and Marymount College.
As a keynote speaker, she addresses business and professional groups on "Secrets of Influence", "Success Strategies" and other topics.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Must Reading for Small Startups
By J. Travers Hartnett
The most successful businesses match their unique skills and talents to their ideal customers. Unfortunately this is not an intuitive or even popular philosophy for many opportunity driven cash-strapped startups. This book gives you the research proven process you need to clearly visualize your customers and ultimately brand your ideal business. In this highly competitive market you must be unique to compete. Be prepared.
1 of 3 people found the following review helpful.
Roll up! Roll up! Seven secrets for a cent !!!!!!!!!!!!!!!!!!!!!!!!!!!!
By MovieMusic
This is yet another consultant turf-marking book, over-complicating what should be much simpler, all in the name of more fees and a bigger reputation.
These are the first six secrets : 1. Telling 2. Compelling 3. Felling 4. Welling 5. Selling 6. Gelling
Imagine the author's amazement when she found these secrets and discovered they all rhymed! What a day that must have been! "I'll have to write a book about it!"
Beware any book that offers you secrets. And in case you just have to know, the seventh secret, which you need as little as the first six, does not rhyme.
0 of 1 people found the following review helpful.
Seven Secrets of Influence
By Cesare
Very good overview of tools and tecniques on how to sharpen your influence skills. Practical approach with a lot of examples and tips.
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